e.l.f : Glow up Primer Serum

Description

What It Is: A hydrating primer + serum with a radiant finish, infused with skin-loving ingredients to prep skin for makeup while delivering a lit-from-within glow.

Key Features:

✔ Luminous Finish – Pearl powder + light-reflecting particles create a natural (not glittery) glow.
✔ Skincare Benefits – Packed with hyaluronic acid, niacinamide, and squalane to hydrate and smooth.
✔ Lightweight Texture – Silky, fast-absorbing serum that never feels greasy.
✔ Vegan & Cruelty-Free – No parabens or phthalates.

How to Use:

1. After skincare, apply 1-2 pumps to clean, moisturized skin.
2. Let it set for 30 seconds before applying foundation (or wear it solo for a dewy look).
3. Can be mixed with foundation for a radiant boost.

Best For:

• Dry/combination skin craving hydration + glow.
• “No-Makeup Makeup” days (wears beautifully under tinted moisturizer or alone).
• Mature skin – Plumps fine lines without settling into them.

Avoid If:

• You prefer a matte base (try e.l.f. Poreless Putty Primer instead).
• You’re extremely oily (glow may amplify shine by midday).

Why It’s Unique:

Unlike traditional primers, this doubles as skincare—perfect for lazy mornings when you want to skip steps. The glow is subtle but buildable, like a highlighter melted into your skin.

Pro Tips:

• Oily Skin Hack: Use only on cheekbones and skip the T-zone.
• Winter Savior: Adds moisture under heavy matte foundations.

Pair With:

• e.l.f. Halo Glow Liquid Filter for next-level radiance.
• e.l.f. Power Grip Primer to boost longevity.

A steal for the price—like Charlotte Tilbury’s Hollywood Flawless Filter’s little sister!