Description

What It Is: A high-pigment, long-wearing concealer available in matte (original) and hydrating formulas, designed to cover everything from dark circles to blemishes.

Key Features:

✔ Full Coverage – Masks dark circles, redness, and tattoos (yes, really!).
✔ 16-Hour Wear – Transfer-resistant and fade-proof.
✔ Diverse Shades – 30+ options (cool, neutral, warm undertones).
✔ Vegan & Cruelty-Free – No parabens or phthalates.

Formula Comparison:

Camo Matte	Hydrating Camo
Velvet-matte finish	Radiant satin finish
Best for oily skin	Best for dry/mature skin
Dries down fast	Blends more easily
Stronger coverage	Lightweight feel

Best For:

Under Eyes: Brightens (use 1-2 shades lighter than foundation).
Spot Concealing: Covers acne/scars without caking.
Contouring: Use deeper shades for sculpting.

Avoid If:

You prefer sheer coverage (this is high-octane pigment).
You skip primer (can crease on un-prepped skin).

Why It’s Viral:

Beats competitors (Tarte Shape Tape, Too Faced Born This Way) with:
✓ $6 Price Tag – Same coverage for 1/4 the cost.
✓ Precise Wand – Giant doe-foot for quick application.

Pro Tips:

For Under Eyes: Apply in a triangle, blend edges only, set with Halo Glow Powder.
For Blemishes: Use a tiny dot + pat (no rubbing) to avoid disturbing coverage.
As Eye Primer: Neutralize lids with a matte shade.