ELF: Holy Hydration! Face Cream

Description

What It Is: A fragrance-free, dermatologist-developed moisturizer packed with high-performance ingredients typically found in premium brands, now available for under $15.

Why It’s Viral

• TikTok Made Me Buy It – Beauty influencers rave about its comparable performance to Tatcha’s Dewy Skin Cream ($68)
• Over 10K 5-Star Reviews – Consistently rated “best drugstore moisturizer” by Allure and Byrdie

Premium Ingredients (Without the Price Tag)

✔ Hyaluronic Acid Complex – 3 molecular weights for multi-layer hydration
✔ Squalane – Plant-derived moisture that mimics skin’s natural oils
✔ Niacinamide (2%) – Fades dark spots and strengthens barrier
✔ Peptide Blend – Stimulates collagen (usually only in $50+ creams)
✔ Ceramides – Repairs damage from pollution/stress

Dual Versions Available

1. Original Formula (Purple Jar)
   • Best for: Nighttime use or dry skin
   • Key Extra: Shea butter for intense nourishment
2. SPF 30 Version (White Jar)
   • Mineral sunscreen with zinc oxide
   • Perfect for: AM routine simplification

Texture Experience

• Whipped mousse that transforms to water on contact
• Zero white cast (even the SPF version)
• Absorbs in 15 seconds – no pilling under makeup

Skin Type Results

Pro Hacks

• Makeup Primer: Creates glass-skin effect under foundation
• Neck Cream: Apply upward to combat tech neck
• Overnight Mask: Layer extra for “moisture sandwich”