Description
What It Is: A light-diffusing, loose powder infused with hydrating ingredients to set makeup with a radiant (not glittery) finish.
Key Features:
✔ Soft-Focus Effect – Blurs pores & fine lines like a filter.
✔ Hydrating Formula – Contains squalane + glycerin to prevent dryness.
✔ Universal Shades – Light, Medium, Deep (no white cast).
✔ Vegan & Cruelty-Free – No talc, parabens, or fragrance.
Shade Breakdown:
- Light: For fair to light skin (cool-neutral undertones).
- Medium: For light-medium to tan (neutral-warm undertones).
- Deep: For deep to rich skin tones (warm undertones).
Best For:
- Dry/Combination Skin – Adds glow without grease.
- Mature Skin – Never settles into wrinkles.
- “No-Makeup” Makeup – Wears alone for a lit-from-within look.
Avoid If:
- You want full matte coverage (this is a radiant finish).
- You have extremely oily skin (try e.l.f. Prime & Stay Powder instead).
Why It’s a Game-Changer:
Unlike traditional setting powders, this:
✓ Doesn’t Flashback – Safe for photos.
✓ Doubles as Highlighter – Dust on cheekbones for extra glow.
Pro Tips:
- For Baking: Use sparingly under eyes (too much can dilute coverage).
- Over Foundation: Press (don’t swipe) with a fluffy brush for seamless blend.
- Touch-Up Trick: Reapply midday to revive glow without caking.
Pair With:
- e.l.f. Halo Glow Liquid Filter – For maximum radiance.
- e.l.f. Power Grip Primer – Ensures long wear.
“Like Instagram’s ‘skin smoothing’ filter IRL – but for $8!” 📱
Alternatives:
- Hourglass Ambient Lighting Powder ($48 dupe!).
- Wet n Wild Bare Focus Finishing Powder (similar effect, less hydrating).
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